SABON came to the world out of love for textures and scents, the art of grooming and pleasure, creation and listening, and out of the will to provide people with hours of relaxation and magic in their stormy everyday life. The first SABON store was opened in 1997 on Shenkin Street, in the heart of Tel Aviv, by the two founders of the chain – Sigal Kotler-Levi and Avi Piatok.
The SABON story began with making firm handmade soaps based on a 70 year old Australian formula, sold fresh and by the pound. SABON specializes in creating a personal and exciting experience, developing care products for the body and the soul, and considering the ambient as part of this experience.
SABON uses only high quality ingredients and heart captivating designs, and pays special attention to packaging and to understanding the deep meaning of the term "giving". From its early days, SABON has been extraordinarily aware of nature, and has made a point of using natural ingredients and preserving the environment in which we live.